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October 22, 2013
Vlog #16: Decorating Halloween Cookies with Eleni’s
Scroll down for the video, behind-the-scenes pictures, Eleni’s recipe, and a special discount code for Halloween cookies!
You are in for a treat today! We spent an afternoon at Eleni’s Cookies production studio in Long Island City where we learned some Halloween decorating tricks from the cookie master herself. Eleni needs no introduction {if you haven’t heard of her, stop what you’re doing now and look}. Her cookies have been the talk of the town…
June 20, 2013
A Visit with Maison Kayser {& Eclair Vlog/Recipe for National Eclair Day!}
We were thrilled this week to get an exclusive peek into the kitchen of Maison Kayser in Manhattan. Parisian baker Eric Kayser already had 80 locations around the globe, but it wasn’t until last year that he decided to open up his first bakery in America. Lucky for us, he picked a location on the Upper East Side, just a block away from our studio. Since then, we’ve been spoiled with Parisian breads, financiers, and…
January 05, 2013
Tips for Throwing a Downton Abbey Premiere Party {+ Today Show and E! News Videos}
Who here was able to get their Downton Abbey fix last night with the season 3 premiere? We sure did! The Today Show, E! News and the Daily News stopped by this week to talk Downton Abbey with us. If you are just getting into the series and want to throw a party Downton Abbey style, be sure to click on the Today Show segment and E! News segments below, and scroll down to see…
November 28, 2012
Meeting Oprah + OWN + O Magazine + IKEA Life Improvement Project + Behind Scenes + IKEA Commercial + An Aha! Moment
What a title to this post, right? Enough to make one’s head spin with excitement. That’s what last month was like for me and I’m here to tell you all about it. I recently signed on to a program with IKEA, OWN and O Magazine called The Life Improvement Project. The Life Improvement Project is a site designed for people to be inspired about ways to live in their home. It’s a place to share…
July 09, 2012
Sweet Talk: Duff Goldman & Charm City Cakes Crew
This morning we showed you a little behind the scenes of our Williams-Sonoma signing in Annapolis, Maryland. Before getting to Annapolis, we detoured to Baltimore to hang out with Duff Goldman and the Charm City Cakes crew. Many of you know Duff and his team from Ace of Cakes. After hanging with Duff and his team that day, we can tell you that they are as warm and sweet as they seemed on the show.…
July 03, 2012
Access Hollywood Fourth of July Video + Behind the Scenes
In case you didn’t catch our Access Hollywood segment on Friday, we’re sharing it with you today. I showed Arsenio Hall and Kit Hoover festive sweets, crafts, and entertaining ideas for the 4th of July. My husband and I have been Arsenio fans since Coming to America and I’ve been a fan of Kit’s since Road Rules days {yep, I just aged myself} so it was a real treat doing a segment with them. If…
April 27, 2012
Dessert Table Segment with NBC Live
I shared some dessert table tips with Lauren Scala on NBC Live. Check it out here.…
April 25, 2012
Sweet Tips for Creating a Dessert Bar with The Knot
I shared how to make my perfectly preppy table from Sweet Designs on The Knot today. Check out the video here.…
April 24, 2012
Today is the Day – Sweet Designs Release {+ Today Show Segment}
Click here to see my Today Show segment with Al, Savannah and Natalie from this am.
When I first started to develop and pitch this book over three years ago, I envisioned what it be like to have this book that I had put together in my head. I envisioned what the book would look like, how it would feel, what it would look like in the store. Well, today is the day and I…
March 21, 2012
Behind the Book: Sweet Designs Video Trailer
Scroll down for the video and maximize it for the full screen!
Yesterday, I shared behind the scenes pictures from our video shoot. Today, I’m so excited to share the Sweet Designs book video trailer. It feels particularly great to share the video today because we finally received the first copies of the book yesterday. Even though I had a chance to hold a mockup of the book with the cover at the video shoot,…
August 05, 2011
Behind the Scenes: Chilling with CoolHaus + Vlog
Tuesday was National Ice Cream Sandwich Day– the perfect excuse to skip out of the office and spend a gorgeous summer afternoon with the CoolHaus truck.
CoolHaus is the brainchild of Natasha Case, a former architect, and Freya Estreller, who has a background in urban planning. Reaching beyond the standard ice cream concoction, CoolHaus makes the world of architecture inspiring to the average person with design-your-own ice cream sandwiches using playful flavor combinations. The name…
April 15, 2011
Vlog # 12 – “Five Borough Friday” – Staten Island Sweet Journey
We’re starting a new series today called “Five Borough Friday.” On select Fridays, we will explore a different borough of this amazing city we call home and hopefully give you a little flavor of each of the boroughs. First stop…. Staten Island. Our crew hopped on the Staten Island Ferry and headed over to meet husband-wife team James {also known as the “Cake Chef”} and Maria Carrozza, who co-own The Cake Chef and The Cookie…
March 02, 2011
Vlog # 11: Behind the Book – Photo Shoot I
For today’s behind-the-book post, Lisa Hauptman of AAE created a behind-the-scenes vlog of our team getting ready for the first phase of our book shoot. Click above to get a peek of the kind of work that goes into creating a book. We head back into the second phase of our shoot in a couple of weeks so there will be more to come!…
January 14, 2011
Behind the Scenes at Amy Atlas Events: Vlog #10 – Rice to Riches
It was a very cold day yesterday in the big apple and what better way to warm our souls than some comfort food. We hopped in a cab and headed down to Soho to a delightful little place called Rice to Riches. All I can say is YUM! Every day, they have 21 different flavors of Rice Pudding to choose from with names like Take Me to Tiramisu, Almond Shmalmond, Fluent in French Toast and…
December 24, 2010
Behind the Scenes at The Today Show
View my entertaining tips on The Today Show segment here!
We have a special treat for you today. We stopped by The Today Show this morning for a live segment for their 9am hour. I was on air to share with anchor Tamron Hall {and lots of viewers} how to create sweets tables for both Christmas and New Year’s. Click above to see both the behind-the-scenes vlog and the actual segment. Scroll down to get…
December 02, 2010
Vlog # 7 – Sweet Talk With Chocolatier Jacques Torres {+ Chocolate Giveaway}
If you were here this yesterday, then you were able to see a sneak peek of Master Chocolatier Jacques Torres’ amazing chocolate shop in NYC. In preparation for the holidays, I had a chance to have a “sweet talk” with Jacques and make chocolate Christmas trees with him. Check out the vlog to see Jacques teaching me a little of his craft.
Jacques has also graciously offered up a delicious chocolate gift to one lucky…
September 02, 2010
Vlog # 6: Behind the Scenes at Amy Atlas Events – Getting Ready for Nautical Event
Vlog # 6: Behind the Scenes at Amy Atlas Events: Getting Ready for Nautical Event from Amy Atlas on Vimeo.
I’m back with another behind-the-scenes vlog at Amy Atlas Events. I gave you a peek at our nautical event here, and now you can see a little action before the event on our most recent vlog. Click above and come join us on our latest adventure!…
August 09, 2010
Vlog #5 – Behind the Scenes at Amy Atlas: Sweet Journey
Vlog #5: Behind the Scenes with Amy Atlas – Sweet Journey from Amy Atlas on Vimeo.
Lisa and I left our workload, kids and husbands in NYC to join some friends for a sweet journey in the Garden State this past weekend. It was our friend Rachel’s birthday so we took a road trip for some quality time with the girls {it was desparately needed!} On our list to do: pool time, lots of r…
August 02, 2010
Behind the Scenes at Amy Atlas Events: Vlog #4 – Making Candy with Papabubble
We recently trekked down to Little Italy to visit one of my favorite candy shops in NYC called Papabubble. We had a chance to make some candy with owners Chris Grassi and Fiona Ryan {scroll down below to see vlog}. Papabubble is a vendor of mine and we’ve worked together several times to create gorgeous candy for my dessert bars. This is not just a candy store…Chris and Fiona are serious candy artists! Below is…
July 26, 2010
Vlog #3 – Behind the Scenes at Amy Atlas Events – Visit to Popbar
Vlog #3: Behind the Scenes at Amy Atlas Events – Visit to Popbar from Amy Atlas on Vimeo.
This past Friday, Lisa, Rachael and I took a break from the office during a hot, muggy NYC day to meet with Reuben BenJehuda and Daniel Yaghoubi, co-owners of the Popbar. What a better way to cool off on a hot summer day than to visit a place that specializes in handcrafted gelato on a stick? Can…
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Colorful Chevron Dessert Feature May 9, 2013
This pattern driven and colorful party was styled by Julie from Frame & Bow in Australia to celebrate the joint birthday of her son and daughter. Julie found most of her inspiration in the Aztec prints, chevron patterns and bright colors that she saw recently in fashion. How great is that cake and the patterned chocolate bar wrappers? { Read More }
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Sarah’s Stands Contest Winner September 2, 2011
We had an amazing response to our Sarah’s Stands giveaway. Thank you to everyone who entered. The lucky winner of the beautiful cake stand is Stephanie. { Read More }
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