Articles in: Behind The Scenes

June 08, 2011

Getting to Know Our Team: Recipe Tester Jo

A few weeks ago, we gave you a peek inside our team with our Design and Style Intern, Natalie.  This week, we are introducing you to our amazing Recipe Tester, Jo.  Jo has been on the AAE team since January and is our main tester for the book.  Yes, friends and relatives have taken a crack at some of the recipes, but it is essential {and usually required by publishers} for recipes to be tested…
June 06, 2011

What Inspires Me: Quadrille Fabrics

By: Amy Atlas, in Amy's Latest, Behind The Scenes
These photos were grabbed from a video so please excuse the wonky resolution. I’m back with another “What Inspires Me.”  Last week I posted my first post for this series here.  Today I’m sharing with you one of my favorite places for inspiration: Quadrille Fabrics.  Quadrille’s gorgeous prints are mainly seen upholstered on fabulous furniture or wallpapered in beautiful homes {you may recognize some of their gorgeous prints from home magazines}, but I’ve found use…
May 31, 2011

What Inspires Me: Flowers

By: Amy Atlas, in Amy's Latest, Behind The Scenes
We’re starting a new series today called “What Inspires Me.”  In this series, you’ll get a peek of what gets me excited when I’m looking for inspiration.  As you will see as this series unfolds, inspiration for me can come from anywhere. Today we’re starting with flowers.  Let’s face it…who isn’t inspired from a gorgeous bouquet of flowers? They can brighten anyone’s day.  Living and working close to New York City’s flower district provides a…
May 21, 2011

Behind the Book – Photo Shoot & More

Above you’ll see scattered crafts and supplies from Michaels and baking supplies from KitchenAid. I know I was supposed to be on here yesterday with part II of my small business tips, but we had another few days of shooting this week for our book so I’ll get that post up next week.  You all left so many wonderful comments about my tips and I’m so glad that I can be helpful for any…
May 19, 2011

INTERVIEW WITH THE INTERN: Design & Style Intern Natalie

By: Amy Atlas, in Behind The Scenes
I’m going to start to give you a peek inside of AAE and introduce you to some of the people who are on my team.  First up is Natalie, our fantastic Design and Style Intern.  Natalie has been on board for almost six months and I swear it feels like she has been a member of the team for years.  Her style and work ethic are stellar, and she also happens to be very witty…
May 17, 2011

Behind the Scenes – Dreamers into Doers Mentorship Talk {Plus My Best Small Business Advice Secrets}

Scroll Down For My Mentoring Advice for Small Businesses… Several months ago, we received the most lovely and thoughtful letter from Dawn Menon of Bees Knee*s Parties.  Dawn is a member of the Dreamers into Doers Community and she was planning the Community’s Tri-State division’s monthly meeting.  For some reason, when I saw this email, this request just spoke to me and I knew I wanted to do it.  My business manager Lisa {aka Commander…
May 10, 2011

Behind the Scenes – Ronald McDonald and Icing Smiles Event

By: Amy Atlas, in Amy's Latest, Behind The Scenes, Kids
Above – Here I am with Kate Sullivan and Tracy of Icing Smiles. I told you guys a little bit last week about the event we worked on with Icing Smiles and The Pinwheel Project for the families at the Ronald McDonald House. Today, we are sharing with you some of the pictures from that amazing day. I truly feel blessed that I was a part of it.  When Tracy from Icing Smiles reached out…
May 04, 2011

Sweet Talk with Kate Sullivan

By: Amy Atlas, in Behind The Scenes
Last week, I posted about the event that we were doing for the Ronald McDonald House in conjunction with the organization Icing Smiles.  We became involved through Kate Sullivan from LovinSullivanCakes.  As you know from yesterday’s post, I have been thinking a lot this week about heroes.  A hero is  a person who has heroic qualities or has performed a heroic act and is regarded as a model.  Kate is just one of those people…
April 26, 2011

Behind the Scenes at Amy Atlas – Gearing up for Icing Smiles/Ronald McDonald House Event

By: Amy Atlas, in Amy's Latest, Behind The Scenes, Kids
I know I talked about the table we are creating for the Ronald McDonald House in conjunction with Icing Smiles and The Pinwheel Project. We stopped by The Ronald McDonald House on Thursday and we were so touched by the families. The kids and parents are so strong, and I couldn’t help but think what it is like to be in those shoes since there were kids there my kids age.  It was very hard…
April 22, 2011

Behind the Scenes at Amy Atlas – Royal Wedding Talk with Colin Cowie

By: Amy Atlas, in Behind The Scenes
From left – Lisa Hauptman of Amy Atlas Events, Amy Atlas, Colin Cowie, Maria McBride of Brides Magazine, Darcy Miller of Martha Stewart Weddings, and Ellen of Ellen Weldon Designs. We had a fun night with Colin Cowie and some other great people at the Pierre Hotel in NYC.  Colin hosted a an intimate cocktail party to talk about how the Royal Wedding will shape trends in the wedding industry.  Colin spoke about how we…
April 15, 2011

Vlog # 12 – “Five Borough Friday” – Staten Island Sweet Journey

We’re starting a new series today called “Five Borough Friday.”  On select Fridays, we will explore a different borough of this amazing city we call home and hopefully give you a little flavor of each of the boroughs.  First stop…. Staten Island.  Our crew hopped on the Staten Island Ferry and headed over to meet husband-wife team James {also known as the “Cake Chef”} and Maria Carrozza, who co-own The Cake Chef and The Cookie…
April 01, 2011

Book Shoot Studio Wrap

Photography by Johnny Miller. Many of you know that we wrapped up shooting in studio for my book with Hyperion last week.  Since I’m such a ham, I forced my team to jump in for a picture just as we finished shooting.  Yes, it was a long week and we were all exhausted.  Yes, we were all burnt out from working on this shoot for several months.  Yes, I’m sure everyone wanted to shoot me!  …
March 21, 2011

Behind the Book – Photo Shoot Part II

We’re back in studio today and we’ll be here all week to shoot the second part of my book.  I can’t do a long post, but you can check out a sneak peek below.  I am not in any of the pictures because I am sick as a dog!  Luckily, I have a great crew here to help out.  I’m snuggled in a chair by the set and everyone is bringing me tea and showing…
March 08, 2011

Behind the Scenes at Amy Atlas – Vintage Toy Themed Desserts

By: Amy Atlas, in Amy's Latest, Behind The Scenes
We recently gave you a sneak peek of a vintage toys party we did with Alyson Fox and Diane Levine of Levine Fox Events.  Here are some behind-the-scenes of the desserts in the kitchen as we were getting them ready before creating the table.  Fun treats included glider on cloud cupcakes, abc block rice crispy treats, hot air balloon cookies, vintage chocolate cars, chocolate pretzel logs, caramel corn in custom popcorn cones, hershey bars in…
March 02, 2011

Vlog # 11: Behind the Book – Photo Shoot I

For today’s behind-the-book post, Lisa Hauptman of AAE created a behind-the-scenes vlog of our team getting ready for the first phase of our book shoot.  Click above to get a peek of the kind of work that goes into creating a book.  We head back into the second phase of our shoot in a couple of weeks so there will be more to come!…
March 01, 2011

Behind the Scenes at Amy Atlas – Sneak Peek of Virginia Party

By: Amy Atlas, in Amy's Latest, Behind The Scenes, Kids
We’re a little behind on blog posts, but here is a sneak peek of an amazing party we did in Virginia last month with the fabulous event planner team Levine Fox.  The theme of the party was vintage toys so we included fun props like a vintage hanging glider, papier mache hot air balloons, oversized blocks and vintage drums.  The Levine Fox team had a table created for the table that was actually a toy…
February 19, 2011

Behind the Book – Photo Shoot Phase I

We’ve been so busy this week with our book shoot that we barely had time to blog!  We just finished a four day shoot for our first phase of the book.  The schedule was jam packed.  We moved all of our props to studio and our goal was to capture several tables in a small amount of time.  We had a tight schedule to keep and we needed to stick with it. Luckily, we met…
February 09, 2011

Behind the Book – The Planning Phase

We’re starting a new series on the blog today called “Behind the Book” where I’ll show my experiences and some behind-the-scenes peeks of making my first book.  There are many decisions that go into making a book like this, especially when it is such a visual book like mine.  If you know me, I’m a cookbook hoarder, tear sheet collector, and I’ve been keeping a journal of my ideas for years.  When I was little,…
February 08, 2011

Behind the Book – Photographer Johnny Miller

You all know that we have been knee-deep in preparation for our book shoot.   I’ll be sharing some bits of information as we get ready, and I thought I’d let you know the fabulous photographer who will be capturing all of the shots. Johnny Miller is an insanely talented photographer and I’m so thrilled that he is on our team.  He shoots for Martha Stewart and Kate Spade regularly, as well as many other fantastic…
February 02, 2011

S’mores Magazine Shoot

S’mores Bar by Amy Atlas.  Photograph by Antonis Achilleos.  Scroll below for behind the scenes pics…. Hey folks, We’re so busy prepping for our book shoot {we start shooting in a couple of weeks!}, but I thought I’d leave you with a little inspiration that we created recently for a magazine shoot.  Even though it is freezing in New York, I think our s’mores bar above would make anyone excited for a camping trip.  …