Articles in: Behind The Scenes

July 11, 2013


By: Amy Atlas, in Amy's Latest, Behind The Scenes
Lauren at the Lennon Wall in Prague. We have to say, we have been extremely fortunate with the interns that we have had on our team. This summer is no exception. Today we are introducing you to our very talented Style & Design intern Lauren. Not only is she a great crafter, stylist and designer, but she’s also a talented illustrator. Quadruple threat. We adore having her on our team! WHAT IS YOUR ROLE AT…
June 20, 2013

A Visit with Maison Kayser {& Eclair Vlog/Recipe for National Eclair Day!}

We were thrilled this week to get an exclusive peek into the kitchen of Maison Kayser in Manhattan. Parisian baker Eric Kayser already had 80 locations around the globe, but it wasn’t until last year that he decided to open up his first bakery in America. Lucky for us, he picked a location on the Upper East Side, just a block away from our studio. Since then, we’ve been spoiled with Parisian breads, financiers, and…
November 28, 2012

Meeting Oprah + OWN + O Magazine + IKEA Life Improvement Project + Behind Scenes + IKEA Commercial + An Aha! Moment

What a title to this post, right?  Enough to make one’s head spin with excitement. That’s what last month was like for me and I’m here to tell you all about it. I recently signed on to a program with IKEA, OWN and O Magazine called The Life Improvement Project. The Life Improvement Project is a site designed for people to be inspired about ways to live in their home. It’s a place to share…
September 13, 2012

Behind the Scenes: iCream Cafe Chicago

By: Amy Atlas, in Behind The Scenes
While we were in Chicago for the book tour, we decided to do a little “research” and made our way to iCream in the Wicker Park section of the city. What started as a business idea for owner Cara Shaw’s MBA presentation was taken to a new level after seeing an Alton Brown liquid nitrogen special on ice cream on The Food Network. iCream uses liquid nitrogen to whip up ice cream in just a…
September 07, 2012

Lisa Heads To Dallas For The Michaels 2012 Blogger Event

By: Amy Atlas, in Behind The Scenes
By Lisa.  A few months ago, I was asked by the Michaels crew to come to Dallas to talk trends, see their new products and meet their team. Amy went last year (you can read about her trip here and here) and I loved listening to her stories. I have to say, I came back so inspired and felt like I wanted to just make EVERYTHING! The event was fantastic so I wanted to give…
August 21, 2012

We’re Going On…..

By: Amy Atlas, in Amy's Latest, Behind The Scenes
We’re going on a blog-cation until Labor Day.  Hey, everyone needs a little rest, right?  Not to worry…we’ll be posting some  of our throwback favorites on Facebook and Twitter while we’re away. We’ll be back full swing after Labor Day with lots of inspiration {keep sending your submissions so we can get ’em ready!} In the meantime, below is a peek of what I’m doing while on vacation. It has been a very busy year…
August 15, 2012

Behind The Book Tour: The Final Leg

We finally had a chance to upload the photos of our last three book stops for our Sweet Designs book tour with Williams-Sonoma. Our last stops were the flagship store in San Francisco, Beverly Hills, and Atlanta.  We were starting to get really tired by the end of the tour, but the energy of the people we met at the events kept us going. Scroll down to see all of the pictures and get the…
August 10, 2012

Behind The Scenes: O Magazine/Ikea Photo Shoot for Life Improvement Campaign

By: Amy Atlas, in Behind The Scenes
I know you all like a little behind the scenes action so I thought I’d share a recent shoot for a big campaign I’ll be working on for the next year.  I recently signed on as the Entertaining Expert for a program with O, The Oprah Magazine and Ikea.  I’ll be one of four women on a Life Improvement campaign inspiring women across the nation through this O/Ikea program. What is so great about the…
May 14, 2012

Peaches & Cream Guest Dessert Feature

By: Amy Atlas, in Behind The Scenes, Kids
Last week, we featured this party that was Burberry inspired. This morning’s featured submission is also fashion inspired. This birthday party shoot was sent to us by Monika from Stylish Party Bazzar in the UK and was inspired by the aqua blue and pink color palette in the Louis Vuitton Spring 2012 Campaign. Sweet treats on the dessert table included peaches ‘n cream biscuits, cake pops, cupcakes, and strawberry milk.  We love the chalkboard labels…
May 11, 2012

What’s Cooking for Mother’s Day?

By: Amy Atlas, in Amy's Latest, Behind The Scenes
Photo by Johnny Miller. Courtesy of Sweet Designs: Bake It Craft It Style It. How is it already Mother’s Day?  As a mom, I’m usually thinking of everyone else’s holidays and often forget when special occasions come up that celebrate me. I’m sure I’m not alone on this one, right? I’m curious what you all do for Mother’s Day? Do you get pampered by your kids and spouse?  Do you find yourself in the kitchen…
May 10, 2012

Behind the Scenes: Fishs Eddy NYC Book Signing

A couple of weeks ago, we had a Sweet Designs book signing at one of my favorite shops in New York City, Fishs Eddy.  They were kind enough to host an event the week of my book launch.  Many of my novelty items for parties and dessert tables come from Fishs Eddy.  I used many of their items in the book like their crossword puzzle glasses for my Game Night chapter and their acacia wooden…
May 08, 2012

Baking with the Boys and Pride in the Creative Process

The last few weeks have been emotionally taxing on my family.  They have been so supportive of the book launch, but as glamorous as it all seems, work can take its toll on the home life. This past weekend, I was ready for some quality family time. Truthfully, the last thing in the world I wanted was to have anything to do with baking. I wanted to escape from the book for a weekend. Then…
April 30, 2012

Behind The Scenes: Bloomingdales Sweet Designs Book Signing

Last week was a complete whirlwind. Not only did Sweet Designs hit the shelves, but we also had tv appearances like The Today Show and book signings at Fishs Eddy and Bloomingdales.  Stay tuned for information on signings {I’m working out the schedule and balancing it with home life} and another post on the Fishs Eddy event. In the meantime, here are some pictures from the Bloomingdales demo/signing. It was SO great to meet so…
April 24, 2012

Today is the Day – Sweet Designs Release {+ Today Show Segment}

Click here to see my Today Show segment with Al, Savannah and Natalie from this am. When I first started to develop and pitch this book over three years ago, I envisioned what it be like to have this book that I had put together in my head.  I envisioned what the book would look like, how it would feel, what it would look like in the store. Well, today is the day and I…
March 21, 2012

Behind the Book: Sweet Designs Video Trailer

Scroll down for the video and maximize it for the full screen! Yesterday, I shared behind the scenes pictures from our video shoot. Today, I’m so excited to share the Sweet Designs book video trailer. It feels particularly great to share the video today because we finally received the first copies of the book yesterday. Even though I had a chance to hold a mockup of the book with the cover at the video shoot,…
March 20, 2012

Behind The Book: Pictures from the Sweet Designs Video Shoot

Hi everyone.  We’re getting ready to show the book trailer for the video tomorrow.  Are you all excited?  We hope so!  In the meantime, here is a peek of behind-the-scenes photos that were taken while the cameras were rolling. I made a mini version of the “Apple of My Eye” table that is in my book.  My boys came home after school and they were able to join in the fun for the apple-filled festivities.  …
February 24, 2012

Oscar Ready “Walk of Fame” Brownies {Peek from My Book}

Today marks the two month countdown for my book release.  Yay!   Now that we’re FINALLY at the two month mark {thanks for being patient}, I’m going to start to share peeks of the interior of the book.  First I’ll show recipes and crafts and as we’re closer to pub date I’ll share little peeks of the gorgeous spreads.  Today I’m starting with a recipe. With the Academy Awards only two days away, I thought it…
January 26, 2012

Giving Thanks

By: Amy Atlas, in Ask Amy, Behind The Scenes
My friend Jessie of Rountree sent me these gorgeous flowers the other day and now I’m sending them virtually to you to thank you all.  I’m currently sitting in my bed, finally reflecting over the excitement over the last few days. Between the book announcement and a video trailer for the book yesterday, I feel like jelly sitting here. I can barely move any part of my body, but I have to move these…
January 24, 2012

Sweet Designs Book Cover Reveal & Pre-Order!

Scroll down to see praise for Sweet Designs Wow, I can’t believe the day has finally come to show you the cover of my book….. Sweet Designs: Bake It, Craft It, Style It. I think you all know that this has been a true labor of love to work on this.  It has taken over two years, and this year alone I’ve been consumed with it.  But I’m so proud of it.  More proud…
January 23, 2012

Getting To Know Our Team: “Commander in Sweets” Lisa

By: Amy Atlas, in Behind The Scenes
In an effort for you to get to know us a little bit better, we have shared with you interviews with Natalie, Jo and Arisara. I almost can’t believe that I haven’t introduced you to our Commander in Sweets Lisa. For those of you who do not know Lisa already, she is my right hand gal. After being in the music industry for over 15 years, Lisa joined our team part time over 3 years…