Articles in: Behind The Book

January 24, 2012

Sweet Designs Book Cover Reveal & Pre-Order!

Scroll down to see praise for Sweet Designs Wow, I can’t believe the day has finally come to show you the cover of my book….. Sweet Designs: Bake It, Craft It, Style It. I think you all know that this has been a true labor of love to work on this.  It has taken over two years, and this year alone I’ve been consumed with it.  But I’m so proud of it.  More proud…
June 24, 2011

Sneak Peek Michaels + Behind the Book

We’re just getting back into the swing of things since being in book overdrive and will soon have lots of fun behind the scenes to share.  Above is a sneak peek of a really fun trip I took to Texas recently with the Michaels Executive team and some very crafty bloggers aka “The Michaels Creative Crew.”  This was a very fun and informative trip and I’ll give you the full behind the scenes on that…
June 08, 2011

Getting to Know Our Team: Recipe Tester Jo

A few weeks ago, we gave you a peek inside our team with our Design and Style Intern, Natalie.  This week, we are introducing you to our amazing Recipe Tester, Jo.  Jo has been on the AAE team since January and is our main tester for the book.  Yes, friends and relatives have taken a crack at some of the recipes, but it is essential {and usually required by publishers} for recipes to be tested…
May 21, 2011

Behind the Book – Photo Shoot & More

Above you’ll see scattered crafts and supplies from Michaels and baking supplies from KitchenAid. I know I was supposed to be on here yesterday with part II of my small business tips, but we had another few days of shooting this week for our book so I’ll get that post up next week.  You all left so many wonderful comments about my tips and I’m so glad that I can be helpful for any…
April 01, 2011

Book Shoot Studio Wrap

Photography by Johnny Miller. Many of you know that we wrapped up shooting in studio for my book with Hyperion last week.  Since I’m such a ham, I forced my team to jump in for a picture just as we finished shooting.  Yes, it was a long week and we were all exhausted.  Yes, we were all burnt out from working on this shoot for several months.  Yes, I’m sure everyone wanted to shoot me!  …
March 21, 2011

Behind the Book – Photo Shoot Part II

We’re back in studio today and we’ll be here all week to shoot the second part of my book.  I can’t do a long post, but you can check out a sneak peek below.  I am not in any of the pictures because I am sick as a dog!  Luckily, I have a great crew here to help out.  I’m snuggled in a chair by the set and everyone is bringing me tea and showing…
March 02, 2011

Vlog # 11: Behind the Book – Photo Shoot I

For today’s behind-the-book post, Lisa Hauptman of AAE created a behind-the-scenes vlog of our team getting ready for the first phase of our book shoot.  Click above to get a peek of the kind of work that goes into creating a book.  We head back into the second phase of our shoot in a couple of weeks so there will be more to come!…
February 19, 2011

Behind the Book – Photo Shoot Phase I

We’ve been so busy this week with our book shoot that we barely had time to blog!  We just finished a four day shoot for our first phase of the book.  The schedule was jam packed.  We moved all of our props to studio and our goal was to capture several tables in a small amount of time.  We had a tight schedule to keep and we needed to stick with it. Luckily, we met…
February 09, 2011

Behind the Book – The Planning Phase

We’re starting a new series on the blog today called “Behind the Book” where I’ll show my experiences and some behind-the-scenes peeks of making my first book.  There are many decisions that go into making a book like this, especially when it is such a visual book like mine.  If you know me, I’m a cookbook hoarder, tear sheet collector, and I’ve been keeping a journal of my ideas for years.  When I was little,…
February 08, 2011

Behind the Book – Photographer Johnny Miller

You all know that we have been knee-deep in preparation for our book shoot.   I’ll be sharing some bits of information as we get ready, and I thought I’d let you know the fabulous photographer who will be capturing all of the shots. Johnny Miller is an insanely talented photographer and I’m so thrilled that he is on our team.  He shoots for Martha Stewart and Kate Spade regularly, as well as many other fantastic…
October 08, 2010

HUGE NEWS – AMY ATLAS BOOK!!!!!!!!

YES, you read the heading correctly!  I am jumping up and down with excitement to let you all finally know that I’m working on my first-ever book!  It has been hard to contain the excitement from you, but my publisher just made the announcement to the book world  {see below} and now I get to tell you all! Yes, I was pinching myself when I finally saw it in writing in Publisher’s Lunch last night!  …