Articles in: Amy’s Latest

June 25, 2012

Book Event at Michaels Stores in NYC

We were so excited when Michaels invited us to do an event for their VIP Rewards members in their Manhattan store. As many of you know, I use Michaels items often and the crafts in Sweet Designs were created with Michaels items. I’m a kid in a candy store when I’m in their store. In fact, one of the best parts of doing an event at Michaels is that everything that I could possibly need…
June 21, 2012

Win A Consultation For Your Next Celebration!

We just arrived in Austin, Texas in time for our signing at Williams-Sonoma at The Arboretum Market. We are in love with the capital of live music!  If you’re in town, please come by at 5pm to our event for my sweet styling tricks and yummy dessert! On another note, we’re excited to partner with Williams-Sonoma for a sweet giveaway. Come to one of my signings and you can enter to win a 30 minute…
June 15, 2012

Behind the Book Tour: The First Week!

By: Amy Atlas, in Amy's Latest, Behind The Book
Whew, it has been a busy couple of weeks for us. Two weeks ago, we ventured out on our national book tour with Williams-Sonoma. The first week had three stops. We started with the Windy City and then we moved on to Philly and King of Prussia, Pennsylvania. I have to say…it has been pretty cool. Not only because I’ve been shopping Williams-Sonoma products since as long as I can remember. Although that does make…
June 04, 2012

Father’s Day Tie Gift Boxes

By: Amy Atlas, in Amy's Latest, Behind The Book
Father’s Day is only two weeks away.  We thought we’d share our tie favor box from the Perfectly Preppy chapter in Sweet Designs. This box is the perfect way to wrap up your pop’s present. If your dad is a sweets lover like mine was, fill the box with sweet treats for a little extra sweetness. The best part is that you don’t have to know how to tie a tie to create this! Scroll…
May 25, 2012

Summer Lovin’ To Do List

By: Amy Atlas, in Amy's Latest, Great Finds
Memorial Day weekend is the “unofficial” start of summer here in the states. Summer is my favorite season.  What can I say….I love the beach!  Once the book tour is done, I’m going to make sure I can make time to do things I love during the summer. I thought to bring on the weekend, I would share my “To Do List” with you guys.  At the top of my list is beach with the…
May 22, 2012

Amy Atlas Book Signing at Michaels NYC

By: Amy Atlas, in Amy's Latest, Behind The Book
I mentioned a few days ago that I’m doing an Sweet Designs book signing at with Michaels.  We’ve done events before with Michaels like this one, but I’m excited Michaels is carrying Sweet Designs and hosting a signing in New York.  The registration link is now up and you can register here.  Hope to see you there! PS – If you missed the Williams-Sonoma national tour dates, check them out and register here.…
May 19, 2012

Sweet Designs Book Tour with Williams-Sonoma

By: Amy Atlas, in Amy's Latest, Behind The Book
I’m really excited to announce that I’ll be heading on a Sweet Designs book tour with Williams-Sonoma. I CANNOT wait to finally meet many of you! I‘ll be visiting the beautiful locations above and sharing my sweet styling tips for summer picnic treats from my Picnic in the Park chapter. From casual bbqs to summer soirees, the Picnic in the Park chapter is such a versatile chapter for summer entertaining. Think pies oozing with…
May 17, 2012

Sweet Designs Creative Photo Contest {KitchenAid Prizes}

By: Amy Atlas, in Amy's Latest, Swag
I’m excited to announce a really fun Sweet Designs Photo Contest that my publisher is hosting. I’ve been seeing some pretty cool interpretations of desserts and crafts from the book.  Take CakeSpy’s interpretation of my witch cupcakes from the Halloween chapter – she turned them into princesses! I love that and it is EXACTLY what I intended Sweet Designs to be… a vehicle to get your creative juices flowing!  Seeing different spins on my desserts…
May 16, 2012

Wilton Guest Post

By: Amy Atlas, in Amy's Latest, Recipes
Hi friends…I’m guest blogging today over at Wilton’s A Piece of Cake Blog today.  Head on over now for some tips and recipes to add honey to your dessert table!  xoxo  …
May 11, 2012

Pattern Study: Beautifully Bamboo

  1. bracelet 2. china 3. flatware 4. napkins 5. butler tray 6. cake 7. chair 8. chaise card holder Today we are studying Bamboo from our design board. Bamboo is the Chinese symbol for longevity and we can understand why. You can never tire of the designs above. We love the strength of bamboo and how it is perfectly translated into everything from furniture to jewelry. My favorite is that Banda Chaise. How…
May 11, 2012

What’s Cooking for Mother’s Day?

By: Amy Atlas, in Amy's Latest, Behind The Scenes
Photo by Johnny Miller. Courtesy of Sweet Designs: Bake It Craft It Style It. How is it already Mother’s Day?  As a mom, I’m usually thinking of everyone else’s holidays and often forget when special occasions come up that celebrate me. I’m sure I’m not alone on this one, right? I’m curious what you all do for Mother’s Day? Do you get pampered by your kids and spouse?  Do you find yourself in the kitchen…
May 10, 2012

Behind the Scenes: Fishs Eddy NYC Book Signing

A couple of weeks ago, we had a Sweet Designs book signing at one of my favorite shops in New York City, Fishs Eddy.  They were kind enough to host an event the week of my book launch.  Many of my novelty items for parties and dessert tables come from Fishs Eddy.  I used many of their items in the book like their crossword puzzle glasses for my Game Night chapter and their acacia wooden…
May 08, 2012

Baking with the Boys and Pride in the Creative Process

The last few weeks have been emotionally taxing on my family.  They have been so supportive of the book launch, but as glamorous as it all seems, work can take its toll on the home life. This past weekend, I was ready for some quality family time. Truthfully, the last thing in the world I wanted was to have anything to do with baking. I wanted to escape from the book for a weekend. Then…
May 03, 2012

Pattern Study: Heavenly Honeycomb

1. Mirror 2. Cuff 3. Necklace 4. Cake 5. Vase 6. Glass 7. Chair 8. Candle 9. Clock I’m a sucker for a honeycomb pattern so today we’re studying it from our Design Board. It is even fun to include the design like I did here with desserts. The pattern is a mass of hexagonal shapes fit together like pieces in a puzzle. From the Waldman Van Lennep gold cuff to the fantastic acrylic honeycomb…
May 01, 2012

Happy Birthday to….

By: Amy Atlas, in Amy's Latest, Behind The Book
my sweet friend, confidante, and partner in crime. It is Amy’s birthday today and I figured what better day to take over the blog and express how I feel. The past couple of years have been incredibly exciting. I left a company that I was managing for 16 years because I saw something in Amy and knew that I had to be a part of it. And, to be honest, I have never looked back.…
April 30, 2012

Behind The Scenes: Bloomingdales Sweet Designs Book Signing

Last week was a complete whirlwind. Not only did Sweet Designs hit the shelves, but we also had tv appearances like The Today Show and book signings at Fishs Eddy and Bloomingdales.  Stay tuned for information on signings {I’m working out the schedule and balancing it with home life} and another post on the Fishs Eddy event. In the meantime, here are some pictures from the Bloomingdales demo/signing. It was SO great to meet so…
April 27, 2012

Dessert Table Segment with NBC Live

By: Amy Atlas, in Amy's Latest, Behind The Book, Videos
I shared some dessert table tips with Lauren Scala on NBC Live. Check it out here.…
April 25, 2012

Sweet Tips for Creating a Dessert Bar with The Knot

By: Amy Atlas, in Amy's Latest, Behind The Book, Videos
I shared how to make my perfectly preppy table from Sweet Designs on The Knot today. Check out the video here.…
April 24, 2012

Today is the Day – Sweet Designs Release {+ Today Show Segment}

Click here to see my Today Show segment with Al, Savannah and Natalie from this am. When I first started to develop and pitch this book over three years ago, I envisioned what it be like to have this book that I had put together in my head.  I envisioned what the book would look like, how it would feel, what it would look like in the store. Well, today is the day and I…
April 20, 2012

The Buzz about Honey, I Love You

By: Amy Atlas, in Amy's Latest, Behind The Book
Copyright Sweet Designs: Bake It, Craft It, Style It, Hyperion Books 2012 Photography by Johnny Miller. Here is a sneak peek of my Honey, I Love You chapter from Sweet Designs. Thank you to our friends Bakerella, Ritzy Bee, The Decorated Cookie, Edible Crafts and Anders Ruff for sharing our photos with their readers yesterday.     PS – If you haven’t bought Sweet Designs, buy it here!  It’s on sale!  …