Jun 25, 2012

Book Event at Michaels Stores in NYC

We were so excited when Michaels invited us to do an event for their VIP Rewards members in their Manhattan store. As many of you know, I use Michaels items often and the crafts in Sweet Designs were created with Michaels items. I’m a kid in a candy store when I’m in their store. In fact, one of the best parts of doing an event at Michaels is that everything that I could possibly need is at my fingertips. As we were packing up for the event, I didn’t have to worry about forgetting anything. From glue guns to scrapbook paper to containers to baking supplies, it is ALL there!  Since we’ve been showcasing our Picnic in the Park chapter for all book events, we did the same at this event. Of course, our focus was on the crafting aspect of the table. I loved having the opportunity to show Michaels Rewards members how to look at Michaels products in a new way.

Since cherries are a main ingredient on my Picnic in the Park table, I showed their members all different ways to use Michaels items and turn them into cherries.  It is all about looking at their supplies in a different way.  I painted their cardboard hatboxes cherry red paint and used green pipe cleaners for the stem. {note that those same hatboxes were turned into elegant hatboxes in the Chanel chapter of my book}. The possibilities are really endless for whatever theme you pick! 

I turned their red celebrations bag into a cherry by twisting the top with floral wire. I made mini cherries with red and green pipe cleaners, as well as with their mini pom poms. I showed how their simple red candle could look like a cherry. I also showed how to use Michaels ribbon to weave into a picnic gingham pattern to dress up every day white platters.

Notice how that same paper bag in brown can be cut and used in a whole different way. Below we cut the top of the bags with Michaels scalloped scissors and stuffed them with fresh cherries. I also shared tips for making gingham cookies with edible markers from their baking area, as well as using their candy to dress up white platters.

I pointed out all different items you can use as dessert vessels for a picnic table, including their tree bark stumps, their clear picture frames like the one below {just put scrapbook paper inside and you have a pretty lucite vessel}, floral foam wrapped with their scrapbook paper and ribbon, and their glass containers in the floral section. It really is a one-stop shop for creating dessert tables!

I showed how scrapbook paper can be turned into pinwheels, gingham tissue paper can dress up cookie sandwiches, and simple ribbon can dress up gable boxes and cake platters. The tags in the cherry cupcakes were made using their stickers and craft sticks.

I dressed up their baking candy cups with their gingham scrapbook paper. Such a simple trick!

In addition to the Picnic in the Park dessert table, we had a craft table with all the different variations of crafts that can be created from Michaels materials. From sanding sugar and royal icing to jewelry wire, we found crafty items from every aisle to use on the dessert table.

The crowd was very attentive!

This young crafter/baker had her heart set on the Apple of My Eye chapter of Sweet Designs.

We served up red velvet cake pops from NY Cake Pops and Izze Sparkling Juice in mason jars {Michaels sells mason jars}. Gummy cherries were hung on the mason jars for another nod to the picnic theme.

After the demonstration, I spent time answering questions, signing books and taking pictures with the Rewards members….

I loved seeing my book by the Michaels register!

Thank you to the fabulous team at Michaels for having us in your store for this wonderful event. We’re so happy that Sweet Designs can be found in your store!


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