Articles in: Behind The Book

April 24, 2012

Today is the Day – Sweet Designs Release {+ Today Show Segment}

Click here to see my Today Show segment with Al, Savannah and Natalie from this am. When I first started to develop and pitch this book over three years ago, I envisioned what it be like to have this book that I had put together in my head.  I envisioned what the book would look like, how it would feel, what it would look like in the store. Well, today is the day and I…
April 20, 2012

The Buzz about Honey, I Love You

By: Amy Atlas, in Amy's Latest, Behind The Book
Copyright Sweet Designs: Bake It, Craft It, Style It, Hyperion Books 2012 Photography by Johnny Miller. Here is a sneak peek of my Honey, I Love You chapter from Sweet Designs. Thank you to our friends Bakerella, Ritzy Bee, The Decorated Cookie, Edible Crafts and Anders Ruff for sharing our photos with their readers yesterday.    PS – If you haven’t bought Sweet Designs, buy it here!  It’s on sale! …
April 19, 2012

Honey, I Love You {Sweet Designs Sneak Peek}

By: Amy Atlas, in Amy's Latest, Behind The Book
Copyright Sweet Designs: Bake It, Craft It, Style It, Hyperion Books 2012 Photography by Johnny Miller. Pop on over to the dear Bakerella’s site to see a sneak peek of my Honey, I Love You chapter from Sweet Designs.  You won’t regret it!  Plus, she’s giving away a signed copy of the book!  Head on over now! PS – If you haven’t bought Sweet Designs, buy it here!  It’s on sale! …
April 06, 2012

Necco Wafer Runner – Sweet Designs Sneak Peek

Copyright Sweet Designs: Bake It, Craft It, Style It, Hyperion Books 2012 Photography by Johnny Miller. UPDATE:  THE WINNERS HAVE BEEN CONTACTED. The winners of the KitchenAid Mixer have all been contacted. They are: Bakerella: AnnHostess with the Mostess:  Erica Oh Joy: ColeneBabble: Alyssa How Does She: Kate Creature Comforts: Caroline 100 Layer Cake: Stephanie Sweet Designs: Cindy Our International Winner: Catherine Thank you, again, to everyone who participated. We hope you had…
April 05, 2012

Sweet Designs Scavenger Hunt Update

By: Amy Atlas, in Amy's Latest, Behind The Book, Swag
Photo of Pastel Pretty, Copyright Sweet Designs: Bake It, Craft It, Style It, Hyperion Books 2012 Photography by Johnny Miller. UPDATE:  THE WINNERS HAVE BEEN CONTACTED. The winners of the KitchenAid Mixer are: Bakerella: Ann Hostess with the Mostess:  Erica Oh Joy: Colene Babble: Alyssa How Does She: Kate Creature Comforts: Caroline 100 Layer Cake: Stephanie Sweet Designs: Cindy Our International Winner: Catherine   Thank you, again, to everyone who participated. We hope you had…
April 05, 2012

Sweet Designs Virtual Scavenger Hunt: Clue #7

By: Amy Atlas, in Amy's Latest, Behind The Book, Swag
We hope you guys have had as much fun playing this game as we had putting it together and reading the posts.  We also hope that you loved the Sweet Designs Pastel Pretty chapter.  Most importantly, we hope you found some great new blogs to stare at daily! PLEASE READ THIS POST CAREFULLY! UPDATE: Add the word “and” in two places in your sentence. Before we put up the 4pm EST post where you can…
April 05, 2012

Sweet Designs Virtual Scavenger Hunt: Clue #6

By: Amy Atlas, in Amy's Latest, Behind The Book, Swag
Visit the website of the answer above and you will find code words in that persons post to help you complete the scavenger hunt. Don’t forget the seventh clue will be live at 3pm. So check back to play. Read the complete rules here! When you do find the hunt location, I’d love to see all of your pins, tweets, facebook (not required, just for fun!) Here’s the hashtag #AmyAtlasSweetScavengerHunt Just a reminder, we are…
April 05, 2012

Sweet Designs Virtual Scavenger Hunt: Clue #5

By: Amy Atlas, in Amy's Latest, Behind The Book, Swag
Visit the website of the answer above and you will find code words in that persons post to help you complete the scavenger hunt. Don’t forget the sixth clue will be live at 2pm. So check back to play. Read the complete rules here! When you do find the hunt location, I’d love to see all of your pins, tweets, facebook (not required, just for fun!) Here’s the hashtag #AmyAtlasSweetScavengerHunt Just a reminder, we are…
April 05, 2012

Sweet Designs Virtual Scavenger Hunt: Clue #4

By: Amy Atlas, in Amy's Latest, Behind The Book, Swag
Another hint…This one is very tricky.  When you do find the site, click on blogs and then Family Kitchen. Visit the website of the answer above and you will find code words in that persons post to help you complete the scavenger hunt. Don’t forget the fifth clue will be live at 1pm. So check back to play. Read the complete rules here! When you do find the hunt location, I’d love to see all…
April 05, 2012

Sweet Designs Virtual Scavenger Hunt: Clue #3

By: Amy Atlas, in Amy's Latest, Behind The Book, Swag
Visit the website of the answer above and you will find code words in that persons post to help you complete the scavenger hunt. Don’t forget the fourth clue will be live at 12pm. So check back to play. Read the complete rules here! When you do find the hunt location, I’d love to see all of your pins, tweets, facebook (not required, just for fun!) Here’s the hashtag #AmyAtlasSweetScavengerHunt Just a reminder, we are…
April 05, 2012

Sweet Designs Virtual Scavenger Hunt: Clue #2

By: Amy Atlas, in Amy's Latest, Behind The Book, Swag
We are keeping comments private as to not give away anything away. Have fun! When you do find the hunt location, I’d love to see all of your pins, tweets, facebook (not required, just for fun!) Here’s the hashtag #AmyAtlasSweetScavengerHunt In case you missed the rules of the scavenger hunt, find them here! In case you missed Clue #1, click here.…
April 05, 2012

Sweet Designs Virtual Scavenger Hunt: Clue #1

By: Amy Atlas, in Amy's Latest, Behind The Book, Swag
If you are just coming here, make sure you check out Clue #2.  Clue #3 will be up at 11:30AM EST. We are keeping comments private as to not give away anything away. Have fun! When you do find the hunt location, I’d love to see all of your pins, tweets, facebook (not required, just for fun!) Here’s the hashtag #AmyAtlasSweetScavengerHunt In case you missed the rules of the scavenger hunt, find them here! PS…
April 04, 2012

Sweet Designs Virtual Scavenger Hunt {With Giveaway of Eight KitchenAid Mixers!}

By: Amy Atlas, in Amy's Latest, Behind The Book, Swag
If you want to Tweet, Pin, or Facebook about this contest, feel free to use this hashtag #amyatlassweetscavengerhunt DUE TO A WEB CRASH, WE HAD TO MAKE TWO AMENDMENTS. THE AMENDMENTS ONLY PERTAIN TO THE TIME OF SUBMITTING  AND WHERE YOU ARE SUBMITTING YOUR ANSWER.  PLEASE SUBMIT THE ANSWER FRIDAY, APRIL 6TH AT 1PM EST AT [email protected] ALL OF THE REST OF THE RULES REMAIN THE SAME. We have a really exciting contest that we…
April 04, 2012

Tickled Pink Pound Cake Bites for National Pound Cake Day {Sneak Peek of Sweet Designs Book}

Did you know that today is National Pound Cake Day?  Who knew that existed?  To celebrate National Pound Cake Day, we’re sharing an easy recipe from Sweet Designs.  You can use homemade pound cake or if you are in a pinch, you can pick up store bought pound cake and cut it up into little cubes like below.  This recipe is from the Pastel Pretty chapter of my book and believe me, this chapter is…
March 28, 2012

Inside the Book: Key Lime Bars

Thank you to everyone who responded to my facebook posts and tweets about sharing a recipe from Sweet Designs. We added up all of the votes from the various polls and Key Lime Bars won with a slight margin. This Key Lime Bar recipe is in my Take Me Away chapter {there – now you know about another chapter!}  I decided to do a Take Me Away chapter in the book because I’ve always been…
March 21, 2012

Behind the Book: Sweet Designs Video Trailer

Scroll down for the video and maximize it for the full screen! Yesterday, I shared behind the scenes pictures from our video shoot. Today, I’m so excited to share the Sweet Designs book video trailer. It feels particularly great to share the video today because we finally received the first copies of the book yesterday. Even though I had a chance to hold a mockup of the book with the cover at the video shoot,…
March 20, 2012

Behind The Book: Pictures from the Sweet Designs Video Shoot

Hi everyone.  We’re getting ready to show the book trailer for the video tomorrow.  Are you all excited?  We hope so!  In the meantime, here is a peek of behind-the-scenes photos that were taken while the cameras were rolling. I made a mini version of the “Apple of My Eye” table that is in my book.  My boys came home after school and they were able to join in the fun for the apple-filled festivities.  …
March 06, 2012

Game Night Cheery Checkerboard Craft It! {Sneak Peek Inside Book}

I can finally say that the book will be released NEXT MONTH! Last month, I shared my Oscar ready “Walk of Fame” brownie recipe {from the Bake It section} and today I’m sharing a craft recipe from the Craft It section. This “Craft It” is the Cheery Checkerboard recipe from our Game Night chapter. Friday nights after dinner are Game Night in the Atlas household. We love to play Monopoly, checkers, dominoes, and basically anything…
February 24, 2012

Oscar Ready “Walk of Fame” Brownies {Peek from My Book}

Today marks the two month countdown for my book release.  Yay!   Now that we’re FINALLY at the two month mark {thanks for being patient}, I’m going to start to share peeks of the interior of the book.  First I’ll show recipes and crafts and as we’re closer to pub date I’ll share little peeks of the gorgeous spreads.  Today I’m starting with a recipe. With the Academy Awards only two days away, I thought it…
February 08, 2012

Candy Couture Style Glossary {Sneak Peek Inside Book}

Feel free to Pin, Blog, or share with Facebook and Twitter, but please link back here. Tomorrow starts Fashion Week in NY and next week is Valentine’s Day so we felt like today was the perfect day to share this fun glossary from Sweet Designswhich brings both fashion and candy together.You all know how much I am inspired by fashion. Couple that with my love for sweets and you have the…