Articles in: Behind The Book

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February 07, 2013

A Package of Valentine’s Day Goodies {Meringue Kisses Recipe, Win a Copy Sweet Designs, Valentine’s Day Check-List and Free Printable}

Valentine’s Day is next Thursday and we thought we’d share a little love. We have lots of fun Valentine’s Day sweet ideas for the blog today.  First up….Hyperion has offered a copy of my book, Sweet Designs, to 10 lucky winners…. The book is filled with 175 sweet recipes and crafty ideas to make throughout the year and there are plenty ideas for Valentine’s Day!  You can get a peek at the book

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December 20, 2012

Bringing in the Holidays: An Excerpt from Amy’s Book

A few weeks back we shared the recipe for our Spiked White Hot Chocolate.  Today we’re sharing the entire New Year’s table from Sweet Designs because we think that the ideas are perfect for the holiday season. With sweet treats like Pound Cake Ice Cubes, Coconut Crispy Rice Cereal Bars, Snowcapped Gingerbread Cupcakes with White Chocolate Buttercream and Shortbread Snowballs, the recipes on this table are guaranteed to satisfy all of your guests’ holiday cravings.…

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October 30, 2012

Bewitching Bark

By: Amy Atlas, in Behind The Book, Recipes

We shared Halloween recipes, templates, and ideas this morning with this Halloween post.  We are back to share this easy, three-ingredient bewitching bark. The recipe is courtesy of Sweet Designs.
Bewitching Bark
12 ounces good-quality white chocolate, such as Ghirardelli or Callebaut, finely chopped and melted

Orange food coloring gel, to desired shade
4 ounces good-quality bittersweet chocolate, such as Ghirardelli or Callebaut, finely chopped and melted
 
Makes 16 to 20 3-inch pieces. …

1. Line

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September 17, 2012

Sweet New Year: Mini Apple Pie Recipe

I’m currently celebrating Rosh Hashana with my family and I thought it would be a good time to share my mini apple pies from Sweet Designs.  One of the rituals of Rosh Hashana is taking sweet apples and dipping them in honey. This is to symbolize that the New Year will be a sweet one. At our Rosh Hashana table, there is a big bowl of glistening honey and after the bracha you’ll find many…

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August 15, 2012

Behind The Book Tour: The Final Leg

We finally had a chance to upload the photos of our last three book stops for our Sweet Designs book tour with Williams-Sonoma. Our last stops were the flagship store in San Francisco, Beverly Hills, and Atlanta.  We were starting to get really tired by the end of the tour, but the energy of the people we met at the events kept us going. Scroll down to see all of the pictures and get the…

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July 11, 2012

Behind the Book Tour: Texas {Houston and Austin Stops}

By: Amy Atlas, in Amy's Latest, Behind The Book

 

Well…they say that everything is bigger in Texas and they do not lie!  At our Houston and Austin book events, everyone came out with big hearts and big personalities. We definitely felt the love. At the Houston stop, we arrived to the Williams-Sonoma store and saw this as we were parking. What an incredible welcome from the WS team. It was definitely a moment to see that. You just have to take in those…

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July 09, 2012

Behind the Book Tour: NYC and Annapolis!

By: Amy Atlas, in Behind The Book

We’re back with another behind-the-scenes from our Williams-Sonoma signings for Sweet Designs.  We shared a peek of the first Williams-Sonoma stops a few weeks ago and we’re back with our next two stops. New York City is my home town and I was so happy to have my family and friends there.  My son led a mini-crafting class for the kids that were there with a pinwheel craft project from the book. It was a…

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June 27, 2012

Read This, Eat That! {Plus a Giveaway of up to 15 copies of Sweet Designs for your Book Club}

By: Amy Atlas, in Amy's Latest, Behind The Book, Swag

Ever wonder what to serve for your book club meetings?  Not to worry. We’ve paired some fun ideas from Sweet Designs so your food and desserts pair well with your book discussions. You can get really creative with all of the recipes in the book. For example, my cherries pies from my Picnic in the Park chapter are great if you are discussing The Life of Pi. Any honey dessert from my Beehive chapter would…

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June 25, 2012

Book Event at Michaels Stores in NYC

We were so excited when Michaels invited us to do an event for their VIP Rewards members in their Manhattan store. As many of you know, I use Michaels items often and the crafts in Sweet Designs were created with Michaels items. I’m a kid in a candy store when I’m in their store. In fact, one of the best parts of doing an event at Michaels is that everything that I could possibly need…

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June 21, 2012

Win A Consultation For Your Next Celebration!

We just arrived in Austin, Texas in time for our signing at Williams-Sonoma at The Arboretum Market. We are in love with the capital of live music!  If you’re in town, please come by at 5pm to our event for my sweet styling tricks and yummy dessert!
On another note, we’re excited to partner with Williams-Sonoma for a sweet giveaway. Come to one of my signings and you can enter to win a 30 minute…

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June 15, 2012

Behind the Book Tour: The First Week!

By: Amy Atlas, in Amy's Latest, Behind The Book

Whew, it has been a busy couple of weeks for us. Two weeks ago, we ventured out on our national book tour with Williams-Sonoma. The first week had three stops. We started with the Windy City and then we moved on to Philly and King of Prussia, Pennsylvania. I have to say…it has been pretty cool. Not only because I’ve been shopping Williams-Sonoma products since as long as I can remember. Although that does make…

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June 04, 2012

Father’s Day Tie Gift Boxes

By: Amy Atlas, in Amy's Latest, Behind The Book

Father’s Day is only two weeks away.  We thought we’d share our tie favor box from the Perfectly Preppy chapter in Sweet Designs. This box is the perfect way to wrap up your pop’s present. If your dad is a sweets lover like mine was, fill the box with sweet treats for a little extra sweetness. The best part is that you don’t have to know how to tie a tie to create this! Scroll…

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May 22, 2012

Amy Atlas Book Signing at Michaels NYC

By: Amy Atlas, in Amy's Latest, Behind The Book

I mentioned a few days ago that I’m doing an Sweet Designs book signing at with Michaels.  We’ve done events before with Michaels like this one, but I’m excited Michaels is carrying Sweet Designs and hosting a signing in New York.  The registration link is now up and you can register here.  Hope to see you there!
PS – If you missed the Williams-Sonoma national tour dates, check them out and register here.…

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May 19, 2012

Sweet Designs Book Tour with Williams-Sonoma

By: Amy Atlas, in Amy's Latest, Behind The Book

I’m really excited to announce that I’ll be heading on a Sweet Designs book tour with Williams-Sonoma. I CANNOT wait to finally meet many of you!… I‘ll be visiting the beautiful locations above and sharing my sweet styling tips for summer picnic treats from my Picnic in the Park chapter. From casual bbqs to summer soirees, the Picnic in the Park chapter is such a versatile chapter for summer entertaining. Think pies oozing with

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May 10, 2012

Behind the Scenes: Fishs Eddy NYC Book Signing

A couple of weeks ago, we had a Sweet Designs book signing at one of my favorite shops in New York City, Fishs Eddy.  They were kind enough to host an event the week of my book launch.  Many of my novelty items for parties and dessert tables come from Fishs Eddy.  I used many of their items in the book like their crossword puzzle glasses for my Game Night chapter and their acacia wooden…

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May 08, 2012

Baking with the Boys and Pride in the Creative Process

The last few weeks have been emotionally taxing on my family.  They have been so supportive of the book launch, but as glamorous as it all seems, work can take its toll on the home life. This past weekend, I was ready for some quality family time. Truthfully, the last thing… in the world I wanted was to have anything to do with baking. I wanted to escape from the book for a weekend. Then

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May 01, 2012

Happy Birthday to….

By: Amy Atlas, in Amy's Latest, Behind The Book

my sweet friend, confidante, and partner in crime. It is Amy’s birthday today and I figured what better day to take over the blog and express how I feel. The past couple of years have been incredibly exciting. I left a company that I was managing for 16 years because I saw something in Amy and knew that I had to be a part of it. And, to be honest, I have never looked back.…

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April 30, 2012

Behind The Scenes: Bloomingdales Sweet Designs Book Signing

Last week was a complete whirlwind. Not only did Sweet Designs hit the shelves, but we also had tv appearances like The Today Show and book signings at Fishs Eddy and Bloomingdales.  Stay tuned for information on signings {I’m working out the schedule and balancing it with home life} and another post on the Fishs Eddy event. In the meantime, here are some pictures from the Bloomingdales demo/signing. It was SO great to meet so…

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April 27, 2012

Dessert Table Segment with NBC Live

By: Amy Atlas, in Amy's Latest, Behind The Book, Videos

I shared some dessert table tips with Lauren Scala on NBC Live. Check it out here.…

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April 25, 2012

Sweet Tips for Creating a Dessert Bar with The Knot

By: Amy Atlas, in Amy's Latest, Behind The Book, Videos

I shared how to make my perfectly preppy table from Sweet Designs on The Knot today. Check out the video here.…