Articles in: Ask Amy

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June 21, 2012

Win A Consultation For Your Next Celebration!

We just arrived in Austin, Texas in time for our signing at Williams-Sonoma at The Arboretum Market. We are in love with the capital of live music!  If you’re in town, please come by at 5pm to our event for my sweet styling tricks and yummy dessert! On another note, we’re excited to partner with Williams-Sonoma for a sweet giveaway. Come to one of my signings and you can enter to win a 30 minute…
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March 06, 2012

Game Night Cheery Checkerboard Craft It! {Sneak Peek Inside Book}

I can finally say that the book will be released NEXT MONTH! Last month, I shared my Oscar ready “Walk of Fame” brownie recipe {from the Bake It section} and today I’m sharing a craft recipe from the Craft It section. This “Craft It” is the Cheery Checkerboard recipe from our Game Night chapter. Friday nights after dinner are Game Night in the Atlas household. We love to play Monopoly, checkers, dominoes, and basically anything…
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February 22, 2012

Ask Amy: Organization

By: Amy Atlas, in Ask Amy
Raychel: Amy, HELP! How do you stay organized with multiple projects going on at the same time? Do you have a certain tool you use to keep it together? I have tried so many different things: calendars, daily/weekly/monthly planners, lists, etc. I can’t find the one thing that keeps things organized and easily accessible/visible that works for me. I’m starting to go a little batty! ANY help would be greatly appreciated!! Amy: Raychel – I…
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February 06, 2012

Very Valentine’s Day

By: Amy Atlas, in Ask Amy, Great Finds
1. cookie cutter 2. whoopee pie heart pan 3. heart mold 4. heart shaped Le Creuset 5. heart ramekin 6. cookie cutter 7. Heart Part 8. fondue set With Valentine’s Day only a week away, I have already started thinking about what sweet treats I am going to bake with my boys. Here are some great Valentine’s Day bakeware products to get your baking juices flowing!…
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January 26, 2012

Giving Thanks

By: Amy Atlas, in Ask Amy, Behind The Scenes
My friend Jessie of Rountree sent me these gorgeous flowers the other day and now I’m sending them virtually to you to thank you all.  I’m currently sitting in my bed, finally reflecting over the excitement over the last few days. Between the book announcement and a video trailer for the book yesterday, I feel like jelly sitting here. I can barely move any part of my body, but I have to move these…
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October 27, 2011

Ask Amy: Criticism

By: Amy Atlas, in Ask Amy
Marta: I would like to ask how do you deal with criticism ( if you have any) from clients or competitors? I know you say competition is good and that constructive opinions are ok but sometimes I struggle with what people say about my work or baked goods. Amy: Marta, I think everyone struggles somewhat with hearing criticism.  It is hard to not take criticism personally.  We all like to hear good things about ourselves.  …
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October 18, 2011

Ask Amy: Importance of Photography

By: Amy Atlas, in Ask Amy
Raychel: I am just starting out trying to start an event planning business. I obviously love to plan and design parties and events, but also am doing this to make money and hopefully one day be able to support my family. With that said I do not have funds to create lavish or perfect outcomes when I do a party for myself or a family member and that means that photos I take (especially since…
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October 13, 2011

Ask Amy: Should I Stay or Should I Go?

By: Amy Atlas, in Ask Amy
  Chyna: When you style a dessert table, do you stay there for the whole duration of the event, no matter how long it is? Amy: I’m always there for the set up, and for some reason clients are still surprised by this.  Often because of the installation requirements, we’ll have to start the initial set up like the backdrop, florals, and vessels well before the event starts so that we don’t interfere with guests.  …
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September 30, 2011

Ask Amy: Trends

By: Amy Atlas, in Ask Amy
Sarah: How do you stay on top of the next trend in parties while focusing on the current trend? Amy: When it comes to design and colors, I don’t usually look at trends unless a client really wants a particular design that is trendy.  Most clients will come to me because they want something innovative and it’s up to me and my team to come up with a color palette or design that will be…
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September 26, 2011

Ask Amy: Backdrops

By: Amy Atlas, in Ask Amy
Salin: Hey Amy! I have my own candy and dessert buffet company and would like to know how you get such gorgeous backdrops? I have read one of your blogs about using a foam board; however, can you give us all some tips on how to create more professional looking backdrops? Amy: Hi Salin. I’ll get a diy post on this one day in the future, and it will definitely be in my book. In…
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September 21, 2011

Ask Amy: Changing Careers

By: Amy Atlas, in Ask Amy
Ashley: Hi Amy,?? I am a law student in New York City but have a love for event planning.  Do you feel that your law background has helped your business grow?  If so, in what ways??? Thank you. Amy: Ashley, This is a question I often get. You wouldn’t believe how many emails I get from women {and some men} who are looking to change directions in their careers.  Many of these people are looking…
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September 14, 2011

Ask Amy: Maintaining Your Sensibility

By: Amy Atlas, in Ask Amy
It’s been a long time since we posted an Ask Amy post, but starting today you’ll see Ask Amy as a regular column on the site.  I’ll be here to share my design, dessert and business tips with you all.   First up is Susana of Citrus and Orange in Portugal. Susana: Amy, I love all your tips.  When you are asked to do something that is clearly not your sensibility, do you do it and…
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August 23, 2011

Amy’s Small Business Tips – Part II

By: Amy Atlas, in Amy's Latest, Ask Amy
A few months ago, I shared some business tips with you when I was at the Dreamers into Doers event.  There was a q & a at the event and I have been remiss in getting those up to you.  I’m finally here with the q&a.  Scroll down to check the tips out and feel free to ask your own questions in the comment area below. (1) How do you deal when clients ask you
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August 15, 2011

Behind the Scenes: Travel + Balance

By: Amy Atlas, in Ask Amy, Behind The Scenes
Lisa and I at the Guthrie in Minneapolis with the Mississippi River in the background…. We were in Minnesota this past week for some meetings.  It was nice to get away from the hustle and bustle of New York City, even if it was just for two days.  Seeing lush greenery and smelling crisp clean air definitely helps me clear my mind.  When Lisa and I weren’t in meetings, we jam packed some activities to…
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May 17, 2011

Behind the Scenes – Dreamers into Doers Mentorship Talk {Plus My Best Small Business Advice Secrets}

Scroll Down For My Mentoring Advice for Small Businesses… Several months ago, we received the most lovely and thoughtful letter from Dawn Menon of Bees Knee*s Parties.  Dawn is a member of the Dreamers into Doers Community and she was planning the Community’s Tri-State division’s monthly meeting.  For some reason, when I saw this email, this request just spoke to me and I knew I wanted to do it.  My business manager Lisa {aka Commander…
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September 20, 2010

Being Content

By: Amy Atlas, in Ask Amy
I’ve had some time off with the Jewish holidays and it has given me an opportunity to reflect (no, I was not on the beach in the above picture, although it does look pretty dreamy).  I was away from the computer, blackberry, iphone, texting, etc. for a few days and it allowed me to actually enjoy my time off from work.  This is not so easy for me. I’ve always had enormous drive.  Actually, my…
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July 19, 2010

Ask Amy: The Balancing Act

By: Amy Atlas, in Ask Amy, Kids
I’m just back from an amazing weekend with my family in the country. It was a weekend filled with laughter, relaxation, and love. Our boys had non-stop fun with their cousins. I had quality time with my big brother and mom {so needed!} We swam and grilled pretty much the whole weekend. My husband and I never went near the computer. It was pure bliss. This was a big dichotomy to last week. Last week…
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June 21, 2010

Pea in the Pod Guest Dessert Table + Ask Amy

By: Amy Atlas, in Ask Amy, Kids
How cute is this pea-in-the-pod guest dessert table feature from Whitney of Sweet Celebrations by Whitney? Whitney is a baker based in Las Vegas and was inspired to do a dessert table after seeing our work. This table is perfect for a kid-themed event (showers, birthday parties, brises/christenings). All of the sweet pea details on the table are adorable and I love the fresh green color palette. I also love how Whitney used the paper…
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June 17, 2010

Ask Amy: Working Out Of Home

By: Amy Atlas, in Ask Amy, Kids
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June 11, 2010

Guest Dessert Table + Ask Amy

By: Amy Atlas, in Ask Amy, Featured Submissions
I’m loving today’s guest dessert table feature from Glory of Glorious Treats. Glory sent me these pictures early this week and I’ve been dying to share them with you. Glory created a strawberry theme party for her niece’s 9th birthday party. I love the fondant strawberries, the custom cups, and the fresh strawberry favors with strawberry ribbon. Wonderful execution, Glory! Glory was also kind to share her strawberry cream cheese frosting recipe here. Speaking of…