Aug 10, 2012

Behind The Scenes: O Magazine/Ikea Photo Shoot for Life Improvement Campaign

By: Amy Atlas, in Behind The Scenes

I know you all like a little behind the scenes action so I thought I’d share a recent shoot for a big campaign I’ll be working on for the next year.  I recently signed on as the Entertaining Expert for a program with O, The Oprah Magazine and Ikea.  I’ll be one of four women on a Life Improvement campaign inspiring women across the nation through this O/Ikea program. What is so great about the program is that it is about inspiring people to improve and live their best life. There are a lot of different components to the project that I’ll be working on, but the first one I worked on this week was a six page advertorial booklet that will be in the November issue of O, The Oprah Magazine and a page in the December issue. Keep your eyes peeled out for these issues!  I’ll also be speaking at the  O You! event in Ikea’s area in Los Angeles this year. Other experts speaking at O You! include Gayle King, Suze Orman, Dr. Oz, Martha Beck, Peter Walsh, and more. Oprah will be there as well so that will be pretty phenomenal. There is more to the program and I’ll keep you all apprised as we get deeper into the campaign. Stay tuned for more information on how I’ll be helping to inspire people through this wonderful program.  In the meantime, check out some really fun behind-the-scenes from the O Magazine shoot above. There was an incredible team of talented veterans in the field who worked on the shoot. The team on set certainly helped improve how I felt that day!

What do you do daily to help improve your life?  We’d love to know!

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