Apr 30, 2012

Behind The Scenes: Bloomingdales Sweet Designs Book Signing

Last week was a complete whirlwind. Not only did Sweet Designs hit the shelves, but we also had tv appearances like The Today Show and book signings at Fishs Eddy and Bloomingdales.  Stay tuned for information on signings {I’m working out the schedule and balancing it with home life} and another post on the Fishs Eddy event. In the meantime, here are some pictures from the Bloomingdales demo/signing. It was SO great to meet so many of my supporters!  I did a demo of the Perfectly Preppy chapter from the book using Bloomingdales serveware and I’ll do another post of the table this week, along with the sweet styling tips that I shared.

For those of you that were able to attend, thank you from the bottom of my heart. It definitely calmed my nerves to see so many familiar faces in the audience. If you couldn’t make it, thank you for the tweets, Facebook posts, etc.  The support and kind words for Sweet Designs has been overwhelming and it means the world to me.  Scroll down to get a peek of the event.

A special thank you to Judith Rae who took all of these beautiful photographs!  Thank you also to the wonderful team at Bloomingdales and my team for making this happen!

Copyright Sweet Designs: Bake It, Craft It, Style It, Hyperion Books 2012
Photography by Johnny Miller.
If you haven’t bought Sweet Designs, you can buy it here or here.




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  • Rena

    Love that pic of all the guys holding you!! Looks like you had fun 🙂

  • So wished I lived closer – I would have been there in a heartbeat! Your dresses are so darn cute! Love the color and that that dress has pockets! Looks like it was a tremendous success. Congrats to you and your team!

  • Dalia

    Wow, it looks like it was so much fun! I’m so jealous, I wish I could’ve been in New York for your book signing, any chance you’ll be coming to the holy land? (Just kidding)!!!

  • Beautiful post. These images warm my heart! They tell a story of how this perfect day unfolded…as if captured in time. How I wish I were able to attend, but am so excited for those who were fortunate to have share this huge milestone with you! I enjoyed following along via facebook. Congrats Again Amy! Hopefully one day we catch a signing…and tips from our favorite chapter Perfectly preppy. 🙂

  • Wish I could have been there! Looks like everyone had a good time.

  • Hi! I just learned about you and your fabulous new book from Jen’s blog “Tatertots and Jello”. If I don’t win your book, I will certainly go buy myself a copy…great looks.