Apr 24, 2012

Today is the Day – Sweet Designs Release {+ Today Show Segment}

Click here to see my Today Show segment with Al, Savannah and Natalie from this am.

When I first started to develop and pitch this book over three years ago, I envisioned what it be like to have this book that I had put together in my head.  I envisioned what the book would look like, how it would feel, what it would look like in the store. Well, today is the day and I can tell you..it feels amazing. It is hard to explain the feeling I had when I walked into Barnes and Noble last night with my husband and Lisa. The book was right up in the New Releases section in the front of the store. We even had a impromptu book signing so they could sell signed copies. Of course, since I’m a ham, I had to take some pictures. It was a surreal moment. I think this whole week will feel surreal. Today I’ll be on the Today Show in the morning and then the rest of the week is filled with book interviews and signings/demos.

It is also a very special week for me. It happens to be my birthday week. And it’s a big one (I’ll spare you the #, but it is up there and a monumental birthday). I could not think of a better birthday present than seeing you all hold my book. As you receive your book, I’d love for all of you to share pictures of you with your book. Feel free to Pin it with #SweetDesigns and I’ll re-pin it to my virtual book club board here. It would be so neat if I could group readers from around the world holding the book.  It could be like our own little party {a birthday party} where we are reading the book together. How cool would that be?  You have been my supporters and now I’d love to see all of you and celebrate with you! Feel free to share the picture on my Facebook page and Twitter as well.

I’d also be so thankful if you spread the word to your family and friends by sharing this link or this link so they can buy it, too.

My father always told me to “soak the good times in” and I’m doing just that on this very special week.

I can’t wait until this book is in each and every one of your hands.  Love you all and thank you. xoxo

Copyright Sweet Designs: Bake It, Craft It, Style It, Hyperion Books 2012
Photography by Johnny Miller.
If you haven’t bought Sweet Designs, you can buy it here.


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  • Truc

    Congratukations Amy! I can’t wait for my book to be delivered on Tuesday. So excited to flip thru all the pages and be inspired by your wonderful ideas.

  • Congratulations Amy!!! You have inspired the entire world with your amazing talents and incredible style. What a wonderful accomplishment on your birthday as well! I can hardly wait to receive my copy of your book in the mail and proudly display it in my studio. If it weren’t for you, I would have never had tried my hand at displaying my desserts (and salad bars, and brunches, and…) in such a stylized manner. Thank you for you for inspiring me and helping me discover a talent I didn’t know I had. YOU ARE AMAZING and forever an inspiration to me!!!

  • How nice, Amy! Well deserved and HAPPY BIRTHDAY!
    It will take 2-3 weeks until your book reaches my hands, in Cyprus, but I’ll take the picture and tweet it. As for my family and friends in Argentina…I have sent them copies via amazon already and we can’t wait to “read it together” via skype! 🙂
    Have a wonderful day!

  • Congratulations, Amy! Still a few more weeks to wait until I can get your book here in the UK and I can’t wait!

  • Pallavi Kale

    Congrats Amy!My book is on its way:)
    Thanks you for all the inspiration.I wish you all the best.

  • aly

    Yesterday was a very looong day, until I came home to find your book had arrived!!!! I spent the rest of the night pouring over your amazing book full of beautiful pictures, wonderful ideas and unbelievable details. Thank you so much for all the hard work you put into it so we could pass on your passion to our friends. Enjoy this amazing time and Happy, Happy Birthday!!!!

  • congratulations, what a great accomplishment!

  • Tanisha

    I’ve been counting down till this day, I’ve enjoyed the tease of the sneakpeeks so I’m getting the book today. So excited that your sharing your expertise w/the world & doing your part to make our lives a lil bit sweeter!

  • Aubrey

    Congratulations! I can’t wait to get a copy!

  • Tyra

    Amy, I am such a HUGE fan! Congrats- I already pre-ordered my book thru Amazon a while ago. I feel like a little kid while I’m waiting for my copy to arrive! Yay for you!!

  • Yanneris

    Anxiously waiting for the book to arrive!

    Indeed, what a perfect birthday gift to recv on your special day. A HUGE CONGRATULATIONS to you again!! What a moment!! 🙂

    Abundant Blessings to you, to your family, to all your TEAM members…and to many more great successess!

    Tender & Sweet Greetings to you from beautiful Sacramento, California!

  • Congratulations ! You must be so proud today !!!
    We still have to wait 3 long weeks here in the UK to get your book….. so I’m waiting, but I am getting impatient !

  • Maricel Quirante

    I am so excited for you! Congratulations on your book and a very happy birthday to you! I ordered my book on-line the first day you told us we could pre-order. I am hoping it will be waiting for me in the mail today when I get home! Thank you for including us in your celebration!

  • I am so very excited for you and I’m so excited to get my book in the mail today! Congrats Amy, you are an inspiration to entrepreneurial moms everywhere!

  • I LOVED seeing you on the Today show. Can’t wait to get my book and start having fun planning parties. Your blog has given me so many ideas. I just hope that I can pull them off the way they look in my head. 🙂

  • Maribel

    Congratulations Amy and HAPPY BIRTHDAY! What a monumental accomplishment and so well deserved. You are a pioneer and such an inspiration to myself and so many others who have started a business or developed a passion for dessert tables and party planning. Thank you! Thank you! Thank you for sharing your gift and talent with the world! I can’t wait to go home today and find a copy of your book at my doorstep.

  • Marta

    Congrats Amy, and Happy Birthday! I already have my preordered copy and I am so excited!!
    Thank you so much for inspiring all of us!

  • Vishanna Jaimungal

    Congratulations on the book…. May you have more successes in future.
    It is a great source of ideas for a beginner like me….thanks

  • So absolutely thrilled for you Amy! I am currently pouring over the pages of your book. It is nothing short of amazing. A true labor of love. You are such an inspiration to so many…and I am sure that everyone is thinking of you today as you launch what I think is the “Bible” of sweet tables. Nothing but the best to you and your family…and we hope you have an amazing Birthday week! “You certainly did reach for your stars!” xxx

  • My books is on its way, as well! I hope it’s waiting for me when I get home from work today. Congratulations, best of luck (not that you need it), and HAPPY BIRTHDAY!

  • Congratulations Amy and have a wonderful and very Happy Birthday!

  • Tara F.

    Hi Amy,
    Will you be doing any book signings? If so, is there a list of where?
    Thanks so much,

  • Christy D.

    Congratulations on your new book Amy!! I hope to win a copy…definitely will purchase, if I am not chosen.

  • Congratulations Amy! wish you great success

  • Happy Birthday wish you a blessed and successful year
    Best wishes xx

  • Aimee


  • Amy!!!!! Purchased your book on the release date. Two words…. Love It!!!!!!

    I love how detailed it is, from how to create and where to shop. Makes life so much easier for my hectic schedule. Ordered my first set of personalized wrappers from the site you suggested for an upcoming trade show I will be hosting some of my diaper cakes @ in October.

    Hope your are planning to put together another one…. This one’s a keeper.

    Wishing you all the success you deserve

  • Dalia

    I was too impatient for the long 3 week delivery to Israel, so I had Amazon sent my copy to my sister’s address in Montreal(bought here one, too) and someone really nice brought it over yesterday. I’m going to pick it up tomorrow and I am sooooo excited, just can’t wait!!!
    Happy, Happy Birthday and thank you for being the biggest inspiration in my life these last 3 years!

  • Congratulations Amy and happy birthday!! My book is on the way and I cannot wait to read it! You have been such an inspiration to me and I hope one day we can meet in person and you can sign my book!

  • Congrats Amy! It’s my Birthday WEEK too. My personal birthday present… YOUR BOOK! It will be in my hands anytime now! I was wondering if you are signing books on NYC? Because, if you are I will send my mom to get me one signed by you! That will PERFECT!
    Happy Birthday to you and congratulations in this amazing achievement!

    cariños from Puerto Rico,


  • Just got my book and it’s so much more than I thought it would be! I anticipated a bunch of pretty pictures but it’s full of amazing advice and recipes too. LOVE IT!

    Having six children, I’ll certainly get my money’s worth!

  • jessa ann

    I absolutely love your book amy! It was so inspiring, I just couldn’t stop reading. I went shopping later and couldn’t help but see patterns and beautiful colors everywhere. all I could think of was how can I incorporate this on to a beautiful dessert table. Anyways, it was great. I hope there is another one some day. I’ll be first in line for it for sure 🙂

  • Congrats on the book, Amy! That is quite an accomplishment. I hope you celebrate the book & your birthday like crazy.

  • beth

    Hi Ms. Atlas! Really enjoyed learning about you and your fabulous creativity on your Today Show segment back on April 24th. I went out and purchased your new book today, but I was sad that I couldn’t find the recipe for the key limeade that you referenced in the segment (but no worries, I LOVED everything that I have already seen in the book–so many great ideas!). Mind sharing the recipe for it?