Aug 05, 2011

Behind the Scenes: Chilling with CoolHaus + Vlog

Tuesday was National Ice Cream Sandwich Day– the perfect excuse to skip out of the office and spend a gorgeous summer afternoon with the CoolHaus truck.

CoolHaus is the brainchild of Natasha Case, a former architect, and Freya Estreller, who has a background in urban planning. Reaching beyond the standard ice cream concoction, CoolHaus makes the world of architecture inspiring to the average person with design-your-own ice cream sandwiches using playful flavor combinations. The name is a triple entendre: a combination of the Bauhaus modern design movement, Dutch architect Rem Koolhaas, and the concept of a “Cool House,” a deconstructed ice cream sandwich with a cookie roof/floor and ice cream walls.

Natasha and Freya’s decision to launch CoolHaus as a mobile truck, rather than a storefront, was purposeful. They are fascinated by the way a food truck can activate an urban space and how that mobility changes their interactions with customers. Using social networking channels like Twitter, the CoolHaus trucks navigate to the spots where there’s the most demand.

The architectural influence really shines when you look at CoolHaus’ flavors. You could pay homage to Frank Gehry by ordering the “Frank Behry” (strawberry ice cream sandwiched in between snickerdoodle cookies), or you could get creative and make up your own duo (brown butter ice cream with candied bacon in between brioche cookies, anyone?). On Tuesday, the cookie flavors included chewy ginger molasses, oatmeal raisin, red velvet, s’mores and brioche. The ice cream offerings were tahitian vanilla bean, brown butter and candied bacon, caramia lehrer (a sea salt caramel ice cream inspired by architect Mia Lehrer), Oreo hackman, chocolate molten cake with fudge swirl, i.m. pei-nut butter (inspired by architect I.M. Pei), blackberry ginger sorbet and greek yogurt with fruit. Whatever flavor combination you choose, your sandwich is presented in an edible wrapper–a yummy way to keep your ice cream in check and it’s good for the environment.

CoolHaus created a special Amy Atlas flavor on Tuesday, using my all-time favorite flavor combination: chocolate and peanut butter. The sandwich was decadent, but so good!  Two different cookies, peanut butter and dark chocolate sea salt, enveloped a scoop of molten chocolate ice cream. How could you say no to that?  Click on the video above and scroll down to look at the pictures from our day!

PS – CoolHaus is slinging sammies in Los Angles, New York and Austin, and there will be a storefront opening this summer in Los Angeles!

People waiting in line to try the “Sweet Amy” Flavor…

Natasha Case and Freya Estreller with Lisa & Me….

The CoolHaus Truck…

A picture of renowned architect Frank Gehry is on the truck.  The “Frank Behry” flavor is strawberry ice cream sandwiched between snickerdoodle cookies…

Everything is edible, including the wrappers…

What a fun day!



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  • Awww! How much fun was that?!!! I think you guys need to throw an ice cream truck party.


  • Melissa

    So much fun!

  • This looks so fun and how sweet that you got to be the special of the day! Awesome!

  • Way to go Amy! Perfect flavor creation from a pioneer in the Dessert Table industry.

  • Looks delicious. Amazing post Amy! Hope you are enjoying your summer. Best of luck

  • amy

    Looks amazing and delicious! I love it!

  • Kate Daeley

    I too am a CoolHaus enthusiast!!! I’ve had in it LA and Austin and would love to try it in New York. My new favorite is Strawberry Mojito. Even my Granddaughter thought it was off the charts.

  • veronica

    !que lindas ideas!excelente pagina…..congratulations!!!!!!!!!