Jun 29, 2011

Behind the Scenes – Michaels Creative Crew Part I

By: Amy Atlas, in Amy's Latest, Behind The Scenes

I gave a sneak peek last week of the incredible Michaels event I was part of a couple of weeks ago.  Now it’s time to fill you in on this amazing trip.  Since this event was chock filled with inspiration, information and fun, I’m stretching the posts out into a couple of posts so you can enjoy every part of it.  A little background…Michaels formed a Creative Crew of 10 gals (see below for links to all of the wonderful crafty gals) for a 2-day creative workshop.  I’ve been a loyal customer and fan of Michaels for quite some time.  In fact, I could honestly say that when the Manhattan store opened last year, it became my home away from home.  So when I was asked by the Michaels Executive Team to fly to Dallas for this workshop, I didn’t hesitate for one bit!  You’ll have to see all of the posts to get a sense of the scope of how amazing this trip was. Stay tuned for southern hospitality at its best with lunch at Michaels Executives homes & peeks into their offices and creative spaces.  In the meantime, below is a peek of the first night.

I had never been to Texas before (other than a layover) so it was fun to get right into the Texas spirit.  We stayed at the Texas Gaylord hotel which was massive and essentially had a city within its own lobby.

For the first part of the trip, we met for drinks to get to know each other and the Michaels Executive Team.  We jumped right into crafting with their new Feltworks products and made some fun felt-clad bags.

Here I am felting with Kelly of Make Grow Gather and Amy of Living LoCurto.

Tiffany of Cool2Craft {daughter of crafting pioneer Aleene Jackson} looked on as Jennifer of Tater Tot and Jello Shots and I felted away. Jennifer rocked a chevron pattern on her felted bag.  Stay tuned for more on Tiffany.  She was the speaker for the night and shared an amazing story about the history of crafting.

Jenn of Hostess With the Mostess with Cindy of Skip to My Lou, crafting away with the Michaels creative team.

Kari of UCreate talking craft and mingling.

Here I am with the wonderful Jo of Michaels {Manager of Where Creativity Happens}, Kami of No Biggie, and Jen of Tater Tots.  Photo courtesy of Kami.

Alison of How Does She and Ashley of Make It, Love It chatting with Jo of Michaels.

The Creative Crew with the Michaels Team.

Jo telling us about Michaels during a wonderful dinner.  I can’t wait to tell you more about her.  She lights up a room with her energy and warm presence.

Now you have a little sense of the crew that was a part of this wonderful trip.  Stay tuned for the fun stuff with the behind the scenes at the Michaels headquarters and more.  I will say I was so impressed with the Michaels team.  Not only are they a smart, cohesive, strategic team, but they are also warm and gracious.  It was pretty fantastic to see that a big corporate business like Michaels has a tight-knit family of a team behind it.  I was very impressed.  I was a fan of their products before, but I left with a huge amount of respect for their team.  Okay, part II is coming soon.  Stay tuned!

Disclosure – Michaels did provide my travel/accommodations for the trip, but I’m in no way obligated to write about it.  All opinions in this post are my own and I genuinely wanted to share this with you all so you can see the behind the scenes.


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  • I hope you will also go into the felt creations you made a little more. I’m now interested (after seeing the bags) going to our Michael’s and looking for it. Wondering how easy it is to do. I’m from DFW Texas….know exactly where you stayed!

  • Melissa

    I have only been to Austin but love Texas! Looks like you had fun. Love the pics.

  • SmartTexan

    Amy: Welcome to Texas! I live in Texas, so I just wanted you to know a couple of things:
    1) While I love Dallas and consider it my second home, it is NOT an overarching representation of Texas!
    2) Texas is so large and diverse that it wears many “hats”….regional differences and all.
    3) Dallas is the “glitz & glam” side of Texas.
    4) If you ever visit again, I would suggest traveling to Austin, San Antonio, & Fort Worth. Of course, many of the smaller towns would give you an even better feel for the great Lone Star state, I am sure you wouldn’t have time. Texas is a country unto itself, and has such a large land mass that you can spend weeks just driving!

    Y’all come back now!

  • It really does look like you had a great time …. can’t wait to see the rest of the trip photos! What a fun “job” for you!!! 😉

  • Amy you are just as amazing in person and I was thrilled to meet you! Congratulations on your new book and I hope we’ll meet again soon!

  • Great recap, Amy!

    It was so fun to meet you!

    I feel the same way you do about Michaels. It was such an honor to see all the behind the scenes and be included with so many creative minds for 2 packed days. I loved it!

    Have a great 4th of July Holiday!

  • It was great meeting you Amy! I really enjoyed talking with you at dinner. You are such an inspiration:-) I sure wish I had the time to finish that felt bag. Maybe someday soon!

  • what a fun recap!!! 🙂

  • It was so much fun meeting you and getting to know you Amy!! And it was amazing all of the fun we had thanks to Michaels. I loved learning about their amazing people and design team. What a fun trip!!