Sep 27, 2010

Ikea’s Brilliant Styling + Baking Book

I’m sure many of you have seen these incredible images from Ikea’s new baking book, Homemade is Best, but the images by Carl Kleiner and styling by Evalina Bratell are too brilliant not to post.   I saw Smitten Kitchen’s tweet about it and have been drooling ever since.  I love out-of-the-box styling ideas and this clever way of showcasing a recipe’s ingredients is nothing short of genius.  The deconstructed recipes make me want to jump into the kitchen and bake, or stare at these pictures on the computer all day long.  Either way, I need to get my hands on this book!

Images courtesy of Courtesy Carl Kleiner and Ikea (via Grub Street, Fast Co Design, and Heart and Design)

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  • I agree! I recently posted on the same cookbook and have been scheming to find a way to get this. If only I knew someone in Sweden! I might start harassing IKEA to sell it here.

  • WOW! That is amazing. Could you imagine those images framed on your kitchen wall? LOVE it!

  • Amazing! Love IKEA!

  • Lydia

    Wow, I have never seen ingredients displayed so beautifully or creatively! I love Sharon’s idea of framing them for the kitchen.

  • These are so gorgeous!

  • Awesome! Makes me want to spread out the ingredients on the counter next time I bake something!

  • WOW! I’m in awe of the tiny sugar crystals so perfectly arranged! This really makes me want to bake something! 🙂

  • Rafaela

    Hey Amy!

    My name is Rafaela, I leave in NY, but my husband is studying here in Stockholm for 10 months!
    I’m going to buy the book tomorrow and i can also buy one for you! I’ll send you, that will be no problem!
    Just send me your adress so i can mail it for you!

    btw: i’m a HUGE fan of you!


    • Hi Rafaela — are you still in Stockholm? I would like so much to get a copy of this book but haven’t been able to find it anywhere. If you have an extra copy I would like to buy it from you! Thank you…

  • Wow! Incredible photos – so creative! Will definitely have to get this book!!

  • Wow! I have never seen anything like that! You are right … pure genius!

  • Works of art – I agree with Sharon that these photos would be great as framed pictures!

  • I love these! IKEA should definitely sell them as prints. AND host a “Guess the Item” contest. I spotted the Princess Cake ingredients right away. So fun!

  • Sharnel

    very very cool indeed

  • I love the idea of staging ingredients in a unique way. Fun!

  • I had not seen or heard of this baking book. But wow these photos are cool and I love IKEA…I need to find a copy of this book!

  • These are absolutely gorgeous! How stylish and clever.

  • I’ve been needing to make a trip to IKEA… will have to look for this book while I’m there!

  • omg, how great are those pictures!? 😀

  • Lucky me I live in Sweden, and only 15 minutes from Ikea! =)

    I just love what you do and wish you lived in Sweden too so we could cooperative sometime! I´m a florist who mainly do flowers for weddings and other occasions…

    /Caroline – BlomDekor (FlowerDecor)

  • Randall Sherwood

    I found an IKEA site from Sweden with all the recipes available as high res JPEGs.