This week seems to be the Magazine behind the scenes week, doesn’t it? Yesterday I took you behind-the-scenes with The Knot Magazine and today I’m here with a behind-the-scenes of our InStyle Magazine shoot. A couple of months ago, I had the pleasure of working with the editors at InStyle on a fabulous ice cream story. InStyle Magazine (who doesn’t love it?) + ice cream! Can this be a girl’s dream? Well, the editors sent me over a copy and the five page spread looks amazing. I’ll share the full spread with you here this afternoon!
A little bit about the story…the story shows creative ways to serve up ice cream for the summer. An ice cream party is the perfect way to kick off your summer entertaining. I worked with the editors to develop the story (including color story, recipe and flavor ideas, tips, products, concepts) and then propped and styled the whole story for the shoot.
Okay, not many can say they get a behind-the-scenes sneak peek at an InStyle Magazine shoot. Lucky for you, we photographed the behind-the-scenes so you can get a sneak peek into our shoot.
As you’ll see this afternoon, this is a very colorful story. It is the summer issue of InStyle so we needed it to really pop. A few days before the shoot, we gathered some colorful props such as vessels, linens and paper. You can get a sense of the powerful palette we were working with.
Syrups for the shoot. We decanted these and wrapped decanters with ribbon and tags from Kim The TomKat Studio.
Delicious brioche…these were too big for our cute brioche ice cream sandwiches so I cut out the middle and we used the top and bottom for the sandwiches. The leftover pieces can be used for breakfast. We ate ours on set!
Getting our “pre-made sundae” shot ready. This is a mess-free alternative to a make your own sundae bar. Food stylists and hostesses – be careful when using dry ice, as it can burn you if you touch it.
We created diy flags for the ice cream sandwiches using scrapbooking paper and lollipop sticks. You can also see a peek of the patterned tissue paper liners and ginger cookies we used for the ice cream sandwiches.
We created diy ice cream cone jackets using the napkins and tissue paper from the pictures at the top of this post. We layered the paper and napkins to make it more eye-catching and functional as well since ice cream can be drippy! I’ll share the ice cream cone jacket template with you this afternoon!
This gelato cupcake shot was one of my favorites. I love how the lime green cloth worked with the lavender ice cream, the metallic cupcake holders, and the slab of grey granite. The bright pink sweet peas peeking out in the background were also a nice touch. We also found adorable custom ice cream spoons which you will see this afternoon in the article.
We created diy coasters for our milk shake shot by simply cutting decorative gift wrap paper into circles. This can instantly (and inexpensively) bring design into your ice cream party. We paired the decorative coasters with colorful straws.
It was an absolute pleasure working with the sweet and talented editors at InStyle Magazine. Come back later to see the full spread!