Jun 11, 2010

Guest Dessert Table + Ask Amy

By: Amy Atlas, in Ask Amy, Featured Submissions

I’m loving today’s guest dessert table feature from Glory of Glorious Treats. Glory sent me these pictures early this week and I’ve been dying to share them with you. Glory created a strawberry theme party for her niece’s 9th birthday party. I love the fondant strawberries, the custom cups, and the fresh strawberry favors with strawberry ribbon. Wonderful execution, Glory! Glory was also kind to share her strawberry cream cheese frosting recipe here.

Speaking of guest dessert tables, a few people have asked me why I promote other people’s work on my blog. The truth is, I like to promote small businesses. I’ve been pretty lucky to have my business take off in just a few short years and I’d love to impart what I’ve learned along the way. I get a lot of inquiries from people who are starting their own businesses about how I started. I’ll have a lot to say about this in my new “Ask Amy” section, which you’ll all see on my new blog in a few weeks.

In the meantime, I’ll give you my first tip. Take the time to evaluate if you really have a business. I can’t tell you how many times my husband said his famous quote “Is it a hobby or a business?” All of you starting a new business know what I’m talking about. He gave me tough love in the beginning, but I’m grateful for it now. He had me present a real business model to him as if he was an outside investor. This forced me to really think about whether I had a business. Thankfully, at one point, things clicked and we both knew it turned from a hobby to a business. Don’t think there weren’t bumps along the road. There were and still are. I’ll get into that another day.

In the meantime, here were the first things that I thought about…

(1) Who is the customer or market?
(2) What is the product or service?
(3) Where is the business based and does location matter?
(4) How can the business be executed profitably?
(5) What’s the barrier to entry and why is the business sustainable?

Can you answer those questions for your business? Food for thought over the weekend… I’ll be back to show you some behind-the-scenes next week (right now I’m blogging in a cab while propping for a magazine shoot and we’re off to our next stop!) Have a great weekend everyone!

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